A fable about selling
Why do salespeople with good products and services struggle to land sales? What makes them get discouraged, give up and miss their sales goals?
With remarkable clarity, The Sales Diamond explains the fundamentals of selling through an easy-to-follow story and four simple-to-master sales techniques. packed with real-life examples, practical tips and advice for turning prospects into new customers.
This book will give readers
- Quick, effective ways to get in the right mindset for any sales opportunity.
- Actionable steps to change a customer’s resistance to your price and buy value.
- Simple techniques for overcoming five closing traps and close more sales.