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Insightful Inc.

How to Build an Insightful and Consumer-centric Organization
by Manish Makhijani

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EVER WONDERED WHY SOME BRANDS JUST GET YOU?

Insightful Inc. by Manish Makhijani spills the beans on global FMCG giant Unilever’s secret sauce for winning over consumers. Packed with insights from Makhijani’s years as their Global Consumer Market Insights director, this book shows you how to create a consumer-centric business where everyone in the organization is trained to make decisions keeping consumers at the front and centre.

Say goodbye to boring market research. Discover how to develop game-changing insights that drive smart decisions, spark innovation, and give your business a competitive edge.

LEARN HOW TO:
• Turn everyday observations into actionable insights
• Inculcate consumer centricity into the core of your organization
• Draw inspiration from Unilever’s successful strategies and actionable frameworks
• Create an evolving and cutting-edge consumer insights capabilities in your organization that can be the backbone of meaningful growth

Whether you’re just starting out in marketing, a seasoned pro, or a top executive, Insightful Inc. gives you the tools to make consumer understanding the heart of your business. Dive into Unilever’s success stories and get ready to transform your approach—because knowing your customers isn’t just important, it’s everything!

Foreword by SANJIV MEHTA, Former CEO, Hindustan Unilever Limited

  • Genre Business, Marketing
  • Language English
  • Format Paperback
  • Page Count 360 pages
  • Release Date 18-Sep-2024
  • ISBN 13 978-8197230332

“I highly recommend Insightful Inc. as a handy reference guide for people working in the marketing and insights industry…”

SAMIR SINGHGlobal CMO, Personal Care, Unilever

“Insightful Inc. brings to life the insights function in a comprehensive way…”

REBECCA WYNBERGFounder, Wy Consulting (UK)

“Manish has written a book that was a long time coming for the insights industry.”

PREETHI REDDYFormer CEO and Chairperson, South Asia, Insights Division, Kantar

Original price was: ₹599.Current price is: ₹539. 10% off

To be sold only in India, Bangladesh, Bhutan, Pakistan, Sri Lanka & the Maldives excluding Nepal

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About the Author

Manish Makhijani

MANISH MAKHIJANI has spent 28 years in the fields of insights, analytics, and marketing, with 19 of those years at Unilever, working across various parts of the world and in diverse business sectors. Recognized globally as a thought leader in the insights space, Manish has won prestigious international awards, including the Ginny Valentine Award in New York in 2013 and the global Insight250 in 2023.