RAMANUJ MAJUMDAR, PhD, is Professor of Marketing at Indian Institute of Management Calcutta (IIMC), Kolkata since 1977. During his academic career in IIMC, he has offered with distinction a number of marketing courses in PGP, MDP and in-company programmes. Professor Majumdar has undertaken numerous consultancy projects in the area of marketing for many blue chip companies and public sector undertakings in India. He has delivered talks in many leading international business schools and has published four books.
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