Harinder Singh Pelia

HARINDER SINGH PELIA is a man with three great obsessions: marketing, memes, and mutton biryani – in no particular order (though let’s be honest, biryani would win). Since the age of 18, he’s been hooked on marketing, either studying it, doing it, or persuading someone else to fall for it. He’s led marketing teams at Amazon, Ajio Luxe, Diesel, and other brands that you’ve probably spent too much money on.

Currently pursuing a PhD in marketing at XLRI Jamshedpur, he’s also the founder of the 10Xer Club, a community for India’s best marketers to upskill, network, land jobs, and occasionally rant over a beer or two. And yes, he’s got a podcast too, because, well, everyone does now.

Books by Harinder Singh Pelia