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The Retail Handbook

Helping you achieve your potential in retail
by Antony Welfare

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Establish your brand and niche

Foreword by Roger Best, former CEO, Radley

The Retail Handbook follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realise the potential you have to make your retail business a success.

Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers … and win the battle for your customers.

Original price was: ₹299.Current price is: ₹269. 10% off

For sale in the Indian Subcontinent only

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About the Author

Antony Welfare

ANTONY WELFARE specializes in retail, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer.