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Category:Business Management Strategy
The VUCA Company
Suhayl Abidi & Manoj Joshi
ISBN 978-81-8495-662-7  
How Indian companies have faced Volatility, Uncertainty, Complexity & Ambiguity

Failure in itself is not a catastrophe, but failure to learn from failure, definitely is. It is not enough to merely train leaders in core competencies, without identifying the key factors that inhibit their use. Rather, it is resilience and adaptability that are vital in order to distinguish potential leaders from mediocre managers.

Authors Suhayl Abidi and Dr Manoj Joshi bring to readers The VUCA Company (Volatility, Uncertainty, Complexity and Ambiguity), the first of its kind in India, on original case studies of 12 Indian corporate failures, since the time of economic liberalization. Each study has been the result of meticulous research over the years and provides insights into behavioural and systemic aspects of failures and under-performance. Through these engaging corporate stories, VUCA discusses how individuals and organizations can avoid, minimize and recover from failures.

SUHAYL ABIDI is a practitioner of Organizational Learning & Knowledge Management. He has spent the last 25 years with organizations such as Penguin Publishing, The British Council, Reliance Industries, Essar and Piramal Healthcare.

DR MANOJ JOSHI, PhD (Strategy), Fellow Institution of Engineers India, is a Professor Ė Strategy, Entrepreneurship and Innovation, Amity Business School. He is the Asia Editor for the International Journal of Entrepreneurship and Innovation and Regional Editor, India for the Journal of Family Business Management.

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Category:Business Management Business
VUCA in Start-Ups
Aseem Chauhan, Manoj Joshi, Ashok Kumar & Suhayl Abidi
ISBN 978-93-91019-43-3  
How to Thrive as a Start-Up in an Uncertain World

What motivates a start-up in its journey?
Wealth and fame?
Or is it hunger for innovation?

VUCA in Start-Ups attempts to capture a start-upís entrepreneurial journey and find out why some do well when others donít.

Itís a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong?

To find the answer, itís important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive.

Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures.

These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.

Dr. Aseem Chauhan is the chancellor of Amity University, trustee of the not-for-profit Amity Education Group and The Economic Times Asiaís Most Promising Business Leader 2019 awardee.

Dr. Manoj Joshi is the co-author of The VUCA Company and other publications. He is currently a professor of entrepreneurship and strategy and director of the Centre for VUCA Studies, Amity University.

Dr. Ashok Kumar is the author of several books and scholarly articles and a consultant with the Centre for VUCA Studies at Amity University.

Suhayl Abidi is the co-author of several publications, including The VUCA Company, and a consultant with the Centre for VUCA studies at Amity University.

Releasing on 25th December, 2021
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