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Category:Business Management
How to Create a Kick-Ass Brand
David Tyreman
J-2704  
Rs.350  
240p  
ISBN 978-93-86867-00-1  
GIVE YOUR BUSINESS A WORLD FAMOUS IDENTITY

BUSINESS IS NOT JUST A TRANSACTION; ITíS AN EXPERIENCE.

Business is also not about gimmicks or tricks. It is about finding meaning, inspiring masses and creating something that makes people want to line up to work with you.

How to Create a Kick-Ass Brand explores the complex world of business and the importance of authenticity while building a unique, world famous brand identity. Filled with real-life stories and anecdotes, this inspiring book arms you with ways to command true loyalty and attract more attention to your business than ever before. Your all-access pass to global recognition is here. This step-by-step approach will ensure that your business stands out.

Work to inspire rather than sell. Be authentic rather than try to fit in. Engage your market place rather than focus solely on your competitors.

David Tyreman morphed his business of selling antiques into Propaganda Inc., a visual branding company. He has worked with some of the best-known global brands including Polo Ralph Lauren, Nike, Tommy Hilfiger and Disney. In 2000, he sold this business to focus on speaking, writing and guiding entrepreneurs and small businessmen.

For sale in the Indian sub-continent only
   

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